Monday, August 10, 2009

Cute Macaron Boxes

From Ladurée in Paris to Paulette in San Francisco, macaron boxes is as important as the goodies inside. Christian Louboutin, shoe designer for stars with a long list of clienteles recently collaborated with none other than Ladurée to create three individual macaron boxes with Louboutin signature drawings. Available in September, I bet it'll be gone in a couple of days. Ladurée always work with other artists wordwide to unveiled a new box designs, sometimes they do a different theme for each season.

Their doggy collection is also very popular, in particular the character Fifi, there is even a bag with her on it that sells in Ladurée. For a couple of Springs ago, Ladurée did a box just for the flowery season. I think anyone who buys one of Ladurée macaron in their carton boxes which does cost more will always keep their boxes for keepsake, how could you throw such a cute little thing! I can't wait to collect them...

Pierre Hermé used to work at Ladurée as a consultant and made way for modern flavours. Then he opened up his own macaron shop and suddenly he's the new macaron god. I red a review of his book, and the writer said there is only two type of macaron person, a Ladurée person or Pierre Hermé person. Sadly...or interestingly....or dullingly...I am a Ladurée lover. I stand for classics and Ladurée caramel au beurre salé is to die-for! nothing beats french butter.

What an ingenious thing to do, Sempé or in full Jean-Jacques Sempé, who is a very well-known french cartoonist actually did the illustrations of Pierre Hermé macaron boxes. One of his most recent popular exhibition was of Le Petit Nicolas, a small boy character he made that eventually catapulted him into a super cult-icon of french cartoon.

Of course between the two famous macaron giants, there is always a rift competition and Pierre Hermé who has set up his own macaron shop in Tokyo for a few years, has also collaborated with Lipton to make some of his miniature cakes as freebies attached to Lipton everyday drinks! Call him a genious, or just plain marketing savvy. They come as keyrings, as you know Japanese girls love to decorate their mobile phones with cute little danggly sometimes sparkly things. Just makes me want to go to Tokyo even more now.

They sell them now in Ebay and I am itching to get them...but oh they are free when you buy Lipton drinks in Japan...They look pretty real don't they, ohh even the pink macaron with the rose petal, called ispahan, looks so real...gosh and they're freeeeee.... I bet all those Jap girls are buying dozens of Lipton drinks just to get the key rings, I would...

Oh now I'm going to sleep knowing I'll dream of macaron in Japan. Yikes!

No comments:

There was an error in this gadget